Design and Technology

Museum Piece

The article encompasses two pieces exhibited at the MoMA for The Modernist Poster exhibit. The two pieces were done by April Greiman and show exactly how much of importance does technology play in contemporary design. She explains the importance of the computer when creating an image. She has been able to draw, paint, and photo collage unto it with the use of a program.  Being written over two decades ago, the article only shows how much more the computer and its uses in design have progressed.

·      Greinman has two posters in the MoMA exhibit The Modern Poster

·      Graphic Paintbox is the program used to draw, paint, photo collage

·      Design must evoke emotional response

·      Design is a visual communication

·      Hybrid Imagery

·      Shows Swiss typography in her work

·      Designed posters for 1984 Olympics

Pixel Perfection

Pascal Dangin’s work as a fashion photograph retoucher has influenced not only designers but audiences around the world as well. This article takes a closer view on  the workings of such a profession and the workings of Dangin. He is the person to come to when a model or a celebrity needs to be retouched on a photograph. He suggest solutions and afterwards retouches the photograph. He has made it clear that this profession doesn’t just require computer knowledge and Photoshop skills, but also art knowledge itself. Designers who aspire to do what Dangin does, must attain knowledge of the anatomy of the human figure, as well as some art history knowledge.

·      Dangin can reimage an entire photograph

·      Creativity should lead technology, rather than the other way around

·      Dangin worked his way up from being a shampoo boy at a Salon to where he is now

·      His clients include French & Italian Vogue, Vanity fair, Times Magazine

·      ‘Box Studios’, Dangin’s company has 80 employees operating in a four story warehouse.

·      Described as the “human oxy pad”